BRIEF
A name people remembered, a mark nobody did
The client had strong recognition but a logo that fell apart at small sizes and on the side of a vehicle.
APPROACH
One mark, drawn from the counter up
A single wordmark with a distinctive rotating counter, resolved to work at every scale before anything was presented.
DELIVERY
Three lockups, ready for the sign shop
Full colour, mono and grayscale versions, plus a livery template the print shop could use without redrawing.